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Shopkeepers, or merchants, are found throughout Norrath, offering their wares for those with sufficient money.
Charisma and Faction are both critical factors in determining the price a shopkeeper will demand for any given item. Every item has a "best price", which are generally listed on the merchant pages where known. To obtain this price, you will have to meet a combination of minimum charisma and faction. For more information see the Game Mechanics section.
For a complete list of merchants currently on the wiki, see Category:Merchants.
For a complete list of vendor sold items on the wiki, see Category:Vendor Sold.
Some of the most famous in all of Norrath, these merchants have long enjoyed a special reputation.